U.S. LawShield

U.S. LawShield - 360 Rebrand & Website
2022-2023

I served as the creative lead and creative director for the complete rebrand and new website for U.S. LawShield. This involved overseeing the entire creative process and the relationship with outside agency, from developing a refreshed brand identity to ensuring cohesive visual elements across all platforms. I led the design, IT partners and strategy teams to craft a compelling, user-friendly website that aligned with the new brand vision, focusing on clarity, engagement, and a strong connection with the target audience.

Role: Creative Director

U.S. LawShield

U.S. LawShield - TV Spots
2022-2023

Serving as Creative Director for a series of TV spots for U.S. LawShield. I oversaw the entire creative process, from concept development to final production, ensuring that each spot aligned with the brand’s refreshed identity. My role included leading the creative team, shaping the visual narrative, and making sure the messaging was clear, engaging, and resonated with the target audience. The goal was to create impactful, memorable TV spots that effectively communicated U.S. LawShield's value proposition while maintaining a strong, cohesive brand presence.

Role: Creative Director

U.S. LawShield OTT TV Spot #1

U.S. LawShield OTT TV Spot #2

U.S. LawShield Promotional Spot #1

Humana

Humana - Rebrand Website
2021-2023

As a Digital Art Director on a large creative team for Humana Healthcare via Heinrich Marketing, I played a key role in the company's development of its newly branded website and email campaigns. I collaborated closely with designers, copywriters, and strategists to ensure the refreshed brand identity was effectively executed across all platforms. My focus was on guiding the visual direction, ensuring consistency, and enhancing user experience. I contributed to creating a compelling, user-friendly website and emails that aligned with Humana’s new brand vision, emphasizing clarity, engagement, and a strong connection with the target audience.

Role: Digital Art Director

Sunrise Medical

Sunrise Medical - Corporate Social Responsibility Report
2019-2022

As the Creative Director for Sunrise Medical's Corporate Social Responsibility (CSR) Report, I led the creative development and execution of the report’s design. I worked closely with a diverse team to ensure the report visually communicated Sunrise Medical's sustainability efforts and social impact. My focus was on creating a clear, engaging, and visually compelling narrative that reflected the company’s values, while ensuring consistency with the overall brand identity. The result was a polished and accessible CSR report that effectively highlighted the company’s commitment to corporate responsibility and resonated with stakeholders.

Role: Creative Director and Designer

Accion

Accion Lending - Yearly Annual Report
2017-2022

As the Creative Director for Accion's Corporate Social Responsibility (CSR) Report, I led the creative strategy and design to highlight the company’s impact on small business communities. Collaborating with a dedicated team, I ensured the report’s visual narrative captured Accion's mission of empowering entrepreneurs through accessible lending. The design emphasized clarity and engagement, while aligning with Accion’s brand values. The final report was a cohesive and visually compelling piece, effectively showcasing Accion's commitment to fostering economic growth and social impact for small businesses.

Role: Creative Director and Designer

University of Denver

University of Denver - Undergrad Recruiting Campaign
2024

As the Creative Director for the University of Denver's recruitment initiative, I spearheaded the creative strategy and design to showcase the university's commitment to student success and community impact. Working alongside a talented team, I ensured that our campaign’s visual narrative highlighted the university's mission to empower students through a world-class education and vibrant campus life. The design focused on clarity and engagement, aligning with the university's core values. The campaign was a cohesive and visually striking presentation that effectively communicated the University of Denver’s dedication to fostering personal growth, academic excellence, and a positive social impact within the community.

Role: Creative Director and Designer

DaVita Kidney Care

DaVita Dialysis - Corporate Social Responsibility Report
2012-2015

As a Senior Graphic Designer for DaVita Dialysis, I played a crucial role in creating the Corporate Social Responsibility (CSR) Report. My responsibilities included developing the visual design and layout to effectively communicate DaVita's commitment to patient care and community impact. Collaborating closely with cross-functional teams, I ensured that the report visually represented the company’s mission and values, highlighting their dedication to enhancing the quality of life for patients. The design emphasized clarity and engagement, resulting in a cohesive and impactful report that showcased DaVita’s efforts in promoting social responsibility and health equity within the communities they serve.

Role: Art Director and Senior Graphic Designer